The Temperature is Rising and so Should your Sales!
Summer is FINALLY here! We know what that means- consumers are always looking for something different to do! Ask yourself, “Is your business ready?” Here are some tips to spice up your summer sales...
View ArticlePicture Perfect!
“Foodie” photos are a great way to bring attention to your restaurant, store, or recipes. However, photographing food can be tricky and since many people may judge your food based on these photos, you...
View ArticleWhy Your Business Should Participate in Restaurant Week
The summer and fall months are a prime time for Restaurant Weeks to start popping up. Restaurant Week is when a group of restaurants in the area put together a prix-fixe menu consisting of an...
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Social Media: The Secret Marketing Weapon For Your Restaurant
Social media has become the driving force in the restaurant industry. A recent report in the New York Times shows that 72% of consumers use Facebook to make restaurant and food-related decisions based...
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5 Tips for Writing an Effective Press Release
Save company descriptions for the end of the press release, so they do not take away from the story you are trying to tell. Press releases are a traditional way of getting your newsworthy information...
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Heat up your Social Media this Summer
With the kids out of school, communities holding events and families enjoying outside dining, make sure you are connecting with everyone through social media platforms. From co-workers, tourist and...
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How to Open a Restaurant
You have an entrepreneurial spirit. You dream of being your own boss. You are a passionate foodie who is also business savvy. You have always wanted to open your own restaurant. According to Technomic,...
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Marketing and Menu Design in the Post-Digital Era
Since the start of the digital era in the mid-20th Century, technology has transformed from a differentiator to a necessity. By the 2000s, many restaurant brands focused on one-to-one marketing,...
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